--- title: What is an Integrated Advisor Desktop and Why You Need One description: "\"86 percent of clients who said they were engaged in the client-advisor relationship were extremely likely to continue working with their advisor.\"" image: https://resource.nexj.com/hubfs/IntegratedAdvisorBlog.png --- [![nexj-white-blue](https://resource.nexj.com/hs-fs/hubfs/nexj-white-blue.png?width=140&name=nexj-white-blue.png "nexj-white-blue")](https://www.nexj.com) [Back to Corporate Website](https://www.nexj.com/) [TOPIC // Wealth Management](https://resource.nexj.com/blog/tag/wealth-management) # What is an Integrated Advisor Desktop and Why You Need One - - - Think about the volume of data you have at your fingertips. Investment research. Macroeconomic reports. “Social signals” from your clients. Now, how well do you feel you are able to bring all that data together, real time, to the benefit of your clients? Daunting, isn’t it? Many advisors would likely compare their experience working with the massive amounts of data available to them to juggling. It can feel impossible to keep that many balls in the air. They simply don’t have access to a consolidated view of their clients, are often saddled with tools and systems that don’t work well together, and must switch between numerous applications just to service their clients. It’s inefficient at best … and a huge headache at worst. This is where a true integrated advisor desktop can make all the difference for advisors. An integrated advisor desktop is a single, seamless interface that is designed to manage and encourage proactive client engagement, personalize service, and automate day-to-day tasks. It offers a unified view of all client information, providing advisors with a single point of truth by consolidating information across multiple sources. In its recent report about NexJ, Celent spells out the need for this type of solution: *“Clients’ experience in adjacent industries, such as tailored solutions and engagement, serves as a prism for their expectations within the wealth management space. Analyzing millions of data points to deliver actionable insights to the advisor is the difficult task at the heart of successful client engagement.”* Simply put, integrated advisor desktops are needed to help advisors better engage with customers and drive those relationships. A report by the Investments & Wealth Institute on Canadian High-Net-Worth investors found that 86 percent of clients who said they were engaged in the client-advisor relationship were extremely likely to continue working with their advisor. Only 45 percent of clients who said they did not have an engaged relationship were extremely likely to continue working with their advisor. ![UPDATE-IAD-Label](https://resource.nexj.com/hs-fs/hubfs/UPDATE-IAD-Label.png?width=1364&name=UPDATE-IAD-Label.png) Specifically, integrated desktops are designed to help advisors with: - *Relationship Management* - An integrated desktop must include capabilities to help advisors better understand their clients, their clients' households and spheres of influence, including tracking interactions. Many firms use generic CRM tools, such as Salesforce or Dynamics, to do relationship management, but they don't help with householding or investor-specific profiling. - *Client Lifecycle Management* - Understanding the customer is not enough. An advisor also needs capabilities to service the client with onboarding, KYC reviews, new account opening and relationship nurturing. To do this effectively, advisors need technology that walks them through specific processes and leverages data that is already contained in the desktop. In other words, advisors should never have to gather the same information twice. - *Analytics and Reporting* - Advisors need access to client data, dashboards and the ability to create their own reports.  A good integrated desktop has advisor-centric data reporting, tools and alerts, and notifications that are triggered based on data events.  Importantly, the modern integrated desktop also enables *enhanced client engagement*, meaning it makes suggestions for how advisors can improve their business without making specific demands for that information. More specifically, through [advanced AI](https://nexj.ai/), an integrated desktop should analyze for next best actions and recommend what the advisor should be doing now to improve the client experience.  [![XCelent Promo Campaign CTA #2](https://no-cache.hubspot.com/cta/default/6255715/d42b62a8-d0ce-406a-bfb1-8be4711529b4.png)](https://cta-redirect.hubspot.com/cta/redirect/6255715/d42b62a8-d0ce-406a-bfb1-8be4711529b4) # NexJ’s solution The reality today is that most integrated advisor desktop platforms are “horizontal toolsets,” meaning they help with capabilities such as context passing and UI integration, but other capabilities are left to third-party systems or in-house development. It’s a fragmented and often frustrating experience for advisors. [**NexJ has designed its integrated advisor desktop**](https://www.nexj.ai/?utm_source=website&utm_medium=bluBanner&utm_campaign=nudge_ai_suite&__hstc=158334885.42eab918497aa44853e09ca8a5d70e0d.1634316920133.1636127314066.1636488046406.9&__hssc=158334885.1.1636488046406&__hsfp=150452273) specifically for wealth management firms. It combines vertical-specific functionality, such as [householding](https://www.nexj.com/industry-solutions/wealth-management/capabilities/householding/), investment profiles, and KYC, with the ability to house all client-centric information advisors need to fully understand their customers, collaborate with team members, and ultimately better serve clients. NexJ’s offering harnesses AI to provide next best actions, interaction insights, and personalized news and research fine-tuned for wealth management firms and their clients. The bottom line is advisors need to get more out of an integrated desktop than they are putting in. An intuitive, AI-driven integrated desktop specifically designed for wealth management can make that desire a reality. [**Read Celent’s report on NexJ and our innovative approach to reimagining how advisors engage with clients.**](https://www.nexj.com/resource-center/xcelent-crm-platforms-north-america-wealth-management-edition/) --- ## RBC Wealth Management Finds Success with NexJ’s Integrated Advisor Desktop As one of the world’s 10 largest wealth managers, RBC serves clients with a full suite of banking, investment, trust, and other wealth management solutions. To efficiently bring all of those offerings together, RBC needed a best-of-breed integrated desktop for their wealth management operations, one that would enable them to attract and retain top talent, increase advisor productivity, and deliver a comprehensive view of client households. RBC chose NexJ not only because of our deep experience in wealth management, but because we engage with our customers as a strategic partner. [**Learn more about RBC’s experience with NexJ.**](https://resource.nexj.com/blog/nexjs-integrated-advisor-desktop-is-key-to-rbcs-success) **Tags:** [Wealth Management](https://resource.nexj.com/blog/tag/wealth-management) Share: - - - PREVIOUS POST [Capturing ‘Money in Motion’: How AI Can Power Next Best Actions](https://resource.nexj.com/blog/capturing-money-in-motion-how-ai-can-power-next-best-actions) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png)](https://resource.nexj.com/blog) Next Post [How Integrated CRM Platforms Elevate Wealth Management Marketing](https://resource.nexj.com/blog/how-integrated-crm-platforms-elevate-wealth-management-marketing) Content Title Description ### Don't Miss Out Subscribe Today! ### Search Our Blog ### Categories - [Advisors (15)](https://resource.nexj.com/blog/tag/advisors) - [Artificial Intelligence (40)](https://resource.nexj.com/blog/tag/artificial-intelligence) - [Capital Markets (54)](https://resource.nexj.com/blog/tag/capital-markets) - [client engagement (3)](https://resource.nexj.com/blog/tag/client-engagement) - [client lifecycle management (1)](https://resource.nexj.com/blog/tag/client-lifecycle-management) - [client-focused reforms (1)](https://resource.nexj.com/blog/tag/client-focused-reforms) - [clm (1)](https://resource.nexj.com/blog/tag/clm) - [Commercial Banking (62)](https://resource.nexj.com/blog/tag/commercial-banking) - [Company News (3)](https://resource.nexj.com/blog/tag/company-news) - [Corporate Banking (65)](https://resource.nexj.com/blog/tag/corporate-banking) - [CRM (33)](https://resource.nexj.com/blog/tag/crm) - [Financial Services (1)](https://resource.nexj.com/blog/tag/financial-services) - [Gartner (1)](https://resource.nexj.com/blog/tag/gartner) - [IAD (11)](https://resource.nexj.com/blog/tag/iad) - [IBM (2)](https://resource.nexj.com/blog/tag/ibm) - [Increase Customer Loyalty (4)](https://resource.nexj.com/blog/tag/increase-customer-loyalty) - [Insurance (24)](https://resource.nexj.com/blog/tag/insurance) - [integrated advisor desktop (1)](https://resource.nexj.com/blog/tag/integrated-advisor-desktop) - [integration (3)](https://resource.nexj.com/blog/tag/integration) - [Optimize Processes (35)](https://resource.nexj.com/blog/tag/optimize-processes) - [Private Banking (60)](https://resource.nexj.com/blog/tag/private-banking) - [Retain Top Talent (1)](https://resource.nexj.com/blog/tag/retain-top-talent) - [robo-advisors (1)](https://resource.nexj.com/blog/tag/robo-advisors) - [Salesforce (1)](https://resource.nexj.com/blog/tag/salesforce) - [User Adoption (14)](https://resource.nexj.com/blog/tag/user-adoption) - [vertical cloud (2)](https://resource.nexj.com/blog/tag/vertical-cloud) - [Wealth Management (118)](https://resource.nexj.com/blog/tag/wealth-management) See all ### Popular Posts [The Dashboard for Everything a Financial Advisor Does: A Closer Look at NexJ’s Advisor Dashboard](https://resource.nexj.com/blog/the-dashboard-for-everything-a-financial-advisor-does-a-closer-look-at-nexjs-advisor-dashboard) [NexJ Systems Inc.](https://resource.nexj.com/blog/author/superadminsystems9) - Mar 25, 2022 [How Important Is A Concierge Service In Private Banking? An interview with Andrew Cant, VP, Financial Services Solutions](https://resource.nexj.com/blog/2020/01/27/how-important-is-a-concierge-service-in-private-banking-an-interview-with-andrew-cant-vp-financial-services-solutions) [NexJ Systems Inc.](https://resource.nexj.com/blog/author/superadminsystems9) - Jan 27, 2020 [Servicing the Client Across Their Journey](https://resource.nexj.com/blog/2017/03/14/servicing-the-customer-across-their-journey) [Adam Edmonds](https://resource.nexj.com/blog/author/adam-edmonds) - Mar 14, 2017 ## Related Posts - - - ## [5 Things Not Working with Today’s Wealth Management CRM](https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm) There are a lot of customer relationship management (CRM) solutions out there, including many by large and well-known companies, but that doesn’t mean it’s easy to find a solution that works for wealth management firms and the advisors working with them. In our experience, the opposite is true – when we talk with potential clients who are interested in the NexJ Integrated Advisor Desktop (IAD), what we hear is a lot about what doesn’t work for them. [Read Post](https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm) - - - ## [Wealth Management Priorities Discussed in New York](https://resource.nexj.com/blog/wam22) Having our finger on the pulse of the wealth management industry allows us to develop solutions that address the challenges firms, like yours, face. To that end, hearing from folks at firms like Charles Schwab, Merrill Lynch, Morgan Stanley, BNY Mellon and Raymond James among many others at the Aite Wealth and Asset Management Forum on November 9th provided valuable insights on the current challenges they face. [Read Post](https://resource.nexj.com/blog/wam22) - - - ## [Five Ways to Boost Your Advisor Productivity](https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity) Until advisors can clone themselves, the only path to growth for them – and the firms for which they work – is to get more done in the same amount of time. Technology is part of the answer, but how that technology is applied is even more important. [Read Post](https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity) Stay Informed ## subscribe **today** ![16](https://cdn2.hubspot.net/hub/5152923/hubfs/HP_Theme/images/16.jpg?width=3953&name=16.jpg "16") ![nexj-white](https://resource.nexj.com/hs-fs/hubfs/nexj-white.png?width=90&name=nexj-white.png "nexj-white") NexJ Systems, the pioneer of Intelligent Customer Management, is the trusted partner for CRM products by global financial services institutions due to their deep domain expertise, next-generation technology, strategic investment in innovation, and strong commitment to customer success. ## Industry Solutions - [CRM for Wealth Management](https://www.nexj.com/industry-solutions/wealth-management/) - [CRM for Private Banking](https://www.nexj.com/industry-solutions/private-banking/) - [CRM for Sales, Trading & Research](https://www.nexj.com/industry-solutions/sales-trading-and-research/) - [CRM for Commercial Banking](https://www.nexj.com/industry-solutions/commercial-banking/) - [CRM for Corporate Banking](https://www.nexj.com/industry-solutions/corporate-banking/) - [CRM for Insurance](https://www.nexj.com/industry-solutions/insurance/) ## Our Company - [About Us](https://www.nexj.com/company/about-nexj-systems/) - [Investor Relations](https://www.nexj.com/company/investor-relations/) - [Analyst Coverage](https://www.nexj.com/company/analyst-coverage/) - [Leadership](https://www.nexj.com/company/management-team-board-members/) - [Partners](https://www.nexj.com/company/partner-program/) - [Press Room](https://www.nexj.com/company/press-room/) ## Resource Center - [White Papers](https://www.nexj.com/resources/white-paper/) - [Analyst Reports](https://www.nexj.com/resources/industry-analyst-reports/) - [Brochures](https://www.nexj.com/resources/brochure/) - [Case Studies](https://www.nexj.com/resources/case-studies/) - [Videos](https://www.nexj.com/resources/video/) - [Webinars](https://www.nexj.com/resources/webinar/) ## Contact us [Info@nexj.com](mailto:Info@nexj.com) NexJ Systems Inc. 10 York Mills Road, Suite 700 Toronto, Ontario M2P 2G4 Canada P: +1 (416) 222-5611 F: +1 (416) 222-8623 - [Facebook](http://www.facebook.com) - [Twitter](http://www.twitter.com) - [Linkedin](http://www.linkedin.com) - [YouTube](https://www.youtube.com/user/nexjsystems/) #### Related CRM Topics for the Finance & Insurance Industry - [BPM Software](https://www.nexj.com/industry-solutions/topics/business-process-management-bpm-software/) - [Client Lifecycle Management](https://www.nexj.com/industry-solutions/topics/client-lifecycle-management/) - [Contact Centre CRM](https://www.nexj.com/industry-solutions/topics/contact-centre-crm-software/) - [Digital Engagement](https://www.nexj.com/industry-solutions/topics/digital-engagement/) - [Financial Advisor CRM](https://www.nexj.com/industry-solutions/topics/crm-for-financial-advisors/) - [Financial Services CRM](https://www.nexj.com/industry-solutions/topics/crm-for-financial-services/) - [Intelligent Customer Management](https://www.nexj.com/industry-solutions/intelligent-customer-management/) - [MiFID II Compliance](https://www.nexj.com/industry-solutions/topics/mifid-ii-compliance-for-wealth-management-and-private-banking/) - [Suitability & Appropriateness](https://www.nexj.com/industry-solutions/topics/suitability-and-appropriateness/) - [User Adoption for CRM](https://www.nexj.com/industry-solutions/topics/user-adoption-for-financial-services-crm/) Copyright © 2026 NexJ Systems Inc. All Rights Reserved. ![](https://ws.zoominfo.com/pixel/JhhNmN2VoGY4qqP29rjm) ![](https://dc.ads.linkedin.com/collect/?pid=205626&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "NexJ Systems Inc.", "url" : "https://resource.nexj.com/blog/author/superadminsystems9" }, "dateModified" : "2021-12-02T14:18:54.488Z", "datePublished" : "2021-12-01T15:53:48.000Z", "headline" : "What is an Integrated Advisor Desktop and Why You Need One", "image" : [ "https://resource.nexj.com/hubfs/IntegratedAdvisorBlog.png" ], "mainEntityOfPage" : { "@id" : "https://resource.nexj.com/blog/what-is-an-integrated-advisor-desktop-and-why-you-need-one", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resource.nexj.com/hubfs/nexj.png" }, "name" : "NexJ Systems Inc." } } ```