In recent years, software has predominantly been made available as a service on the “cloud”. Unfortunately, the cloud infrastructure to date has been “horizontal” or not reflective of the unique infrastructure requirements of a specific industry. We are at an inflection point, however, where this is changing and vertical clouds are being made available. As a result you should be asking yourself, do you choose a “horizontal” cloud that is built for a wide variety of industries or a “vertical” cloud that is designed for your specific industry?