--- title: 20 Years After Its Formation, Salesforce Finally Wants To Understand Customers Better description: Salesforce has acquired Tableau Software Inc for its Customer 360 initiative. This blog wonders why it’s too little, too late. To find out more, contact NexJ Systems Inc today. image: https://resource.nexj.com/hubfs/customer-360-768x367.jpg --- [![nexj-white-blue](https://resource.nexj.com/hs-fs/hubfs/nexj-white-blue.png?width=140&name=nexj-white-blue.png "nexj-white-blue")](https://www.nexj.com) [Back to Corporate Website](https://www.nexj.com/) [TOPIC // CRM](https://resource.nexj.com/blog/tag/crm) # 20 Years After Its Formation, Salesforce Finally Wants To Understand Customers Better - - - Salesforce, for example, always manages to make us smile. Last year, [the question posed by its co-CEO](https://www.cnbc.com/2018/12/03/salesforce-co-ceo-keith-block-was-skeptical-of-mulesoft-deal.html) after his company acquired MuleSoft for $6.5 billion was: “…this is integration software, what does that have to do with CRM?” If a world leader in Customer Relationship  Management software wonders what integration has to do with its product, one has to start wondering if it is in the wrong business. We, at NexJ, have long recognised that our CRM provides real value through integration alone. It allows us to bring together client, account, and company data directly from the source, without the need for replication. It’s why we can claim to offer a [comprehensive customer-centric view](https://www.nexj.com/2019/01/31/if-your-crm-doesnt-take-integration-seriously-how-can-it-offer-seamless-access-to-all-data/) without the cost and complexity of data duplication. Speaking of comprehensive customer view, here's what made us spill a lot of our coffee this morning. Salesforce announced the acquisition of big data firm Tableau Software Inc for $15.3 billion, the biggest in the company’s history, because it wants to offer "[more data insights to its clients](https://www.cnbc.com/2019/06/10/salesforce-to-buy-tableau-software-in-an-all-stock-deal.html)." According to media reports, the decision was made to accelerate Salesforce’s roadmap for its Customer 360 initiative. The aim, apparently, is to help companies "gain a complete view of their customers." One could argue that the decision is based less on strategically enhancing its product and more on an attempt to buy growth. Keeping in mind that Salesforce came into being in 1999, one has to wonder if it isn’t a little too late in the day for them to try and understand a customer better. #### What is NexJ’s Comprehensive Customer View? Here's our elevator pitch: It helps you spend less time toggling and more time actually servicing your clients. What NexJ's Comprehensive Customer View has always done (and done really well, going by our list of [awards and accolades](https://www.nexj.com/company/awards-and-accolades/)) is provide bankers with a [360° view of their contacts](https://www.nexj.com/industry-solutions/commercial-banking/capabilities/comprehensive-customer-view/) in an easy-to-view and navigable format. Our CRM empowers them to make recommendations instantly without the need for collating data, by consolidating information across company-wide sources — from profile information and demographic information to activities, and related account information — to create a single view of key data. #### Why is Salesforce just waking up to this? According to press releases announcing its acquisition, Salesforce made the decision to bring on board a partner that could help people see and understand data, in order to help it understand customers better. It refers to big data analytics as a complex process that can uncover hidden patterns, unknown correlations, market trends, and customer preferences, all of which can help companies make better business decisions. What NexJ CRM has been doing since Day One, in order to drive results, is focus on [Relationship Hierarchy](https://www.nexj.com/industry-solutions/intelligent-customer-management/relationship-management/). This allows bankers to access detailed information on each client, including transactions, coverage team, related parties, and documents. The functionality also models client relationships, including personal and professional relationships, ad hoc hierarchies, and referrals, all of which can be viewed for each relationship. We also use an Interaction Journal to log all client interactions, including meetings, communications, and events, allow bankers to capture and view notes about every contact, and provide custom fields and categories for the collection of extended profile information. In short, our Comprehensive Customer View has always been geared towards driving referrals and opportunities to increase proposals and close deals, support business growth by driving client loyalty, enhance face-to-face client experiences, and provide bankers with insightful information. If you have questions about understanding your customer, figuring [how important integration is](https://www.nexj.com/2018/11/29/do-you-really-know-your-customers-or-is-your-crm-showing-you-just-the-tip-of-the-iceberg/), or how these pieces come together to offer real value to your advisors, we suggest you [give us a call](https://www.nexj.com/contact/). Or wait for the next 20 years until Salesforce finally figures it out. **Tags:** [CRM](https://resource.nexj.com/blog/tag/crm) Share: - - - PREVIOUS POST [Here’s Why Our Early Access Program Can Feel Like Christmas Has Come Early This Year](https://resource.nexj.com/blog/2019/06/03/heres-why-our-early-access-program-can-feel-like-christmas-has-come-early-this-year) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png)](https://resource.nexj.com/blog) Next Post [We Believe That If You Want Customers To Stay Customers, You Need To Make Them Successful!](https://resource.nexj.com/blog/2019/06/19/we-believe-that-if-you-want-customers-to-stay-customers-you-need-to-make-them-successful) Content Title Description ### Don't Miss Out Subscribe Today! ### Search Our Blog ### Categories - [Advisors (15)](https://resource.nexj.com/blog/tag/advisors) - [Artificial Intelligence (40)](https://resource.nexj.com/blog/tag/artificial-intelligence) - [Capital Markets (54)](https://resource.nexj.com/blog/tag/capital-markets) - [client engagement (3)](https://resource.nexj.com/blog/tag/client-engagement) - [client lifecycle management (1)](https://resource.nexj.com/blog/tag/client-lifecycle-management) - [client-focused reforms (1)](https://resource.nexj.com/blog/tag/client-focused-reforms) - [clm (1)](https://resource.nexj.com/blog/tag/clm) - [Commercial Banking (62)](https://resource.nexj.com/blog/tag/commercial-banking) - [Company News (3)](https://resource.nexj.com/blog/tag/company-news) - [Corporate Banking (65)](https://resource.nexj.com/blog/tag/corporate-banking) - [CRM (33)](https://resource.nexj.com/blog/tag/crm) - [Financial Services (1)](https://resource.nexj.com/blog/tag/financial-services) - [Gartner (1)](https://resource.nexj.com/blog/tag/gartner) - [IAD (11)](https://resource.nexj.com/blog/tag/iad) - [IBM (2)](https://resource.nexj.com/blog/tag/ibm) - [Increase Customer Loyalty (4)](https://resource.nexj.com/blog/tag/increase-customer-loyalty) - [Insurance (24)](https://resource.nexj.com/blog/tag/insurance) - [integrated advisor desktop (1)](https://resource.nexj.com/blog/tag/integrated-advisor-desktop) - [integration (3)](https://resource.nexj.com/blog/tag/integration) - [Optimize Processes (35)](https://resource.nexj.com/blog/tag/optimize-processes) - [Private Banking (60)](https://resource.nexj.com/blog/tag/private-banking) - [Retain Top Talent (1)](https://resource.nexj.com/blog/tag/retain-top-talent) - [robo-advisors (1)](https://resource.nexj.com/blog/tag/robo-advisors) - [Salesforce (1)](https://resource.nexj.com/blog/tag/salesforce) - [User Adoption (14)](https://resource.nexj.com/blog/tag/user-adoption) - [vertical cloud (2)](https://resource.nexj.com/blog/tag/vertical-cloud) - [Wealth Management (118)](https://resource.nexj.com/blog/tag/wealth-management) See all ### Popular Posts [The Dashboard for Everything a Financial Advisor Does: A Closer Look at NexJ’s Advisor Dashboard](https://resource.nexj.com/blog/the-dashboard-for-everything-a-financial-advisor-does-a-closer-look-at-nexjs-advisor-dashboard) [NexJ Systems Inc.](https://resource.nexj.com/blog/author/superadminsystems9) - Mar 25, 2022 [How Important Is A Concierge Service In Private Banking? An interview with Andrew Cant, VP, Financial Services Solutions](https://resource.nexj.com/blog/2020/01/27/how-important-is-a-concierge-service-in-private-banking-an-interview-with-andrew-cant-vp-financial-services-solutions) [NexJ Systems Inc.](https://resource.nexj.com/blog/author/superadminsystems9) - Jan 27, 2020 [Servicing the Client Across Their Journey](https://resource.nexj.com/blog/2017/03/14/servicing-the-customer-across-their-journey) [Adam Edmonds](https://resource.nexj.com/blog/author/adam-edmonds) - Mar 14, 2017 ## Related Posts - - - ## [5 Things Not Working with Today’s Wealth Management CRM](https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm) There are a lot of customer relationship management (CRM) solutions out there, including many by large and well-known companies, but that doesn’t mean it’s easy to find a solution that works for wealth management firms and the advisors working with them. In our experience, the opposite is true – when we talk with potential clients who are interested in the NexJ Integrated Advisor Desktop (IAD), what we hear is a lot about what doesn’t work for them. [Read Post](https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm) - - - ## [What the Latest Research Report on Salesforce Tells Us About Financial CRM](https://resource.nexj.com/blog/what-the-latest-research-report-on-salesforce-tells-us-about-financial-crm) Bigger isn’t always better – that’s the key takeaway from the latest research report from Nucleus Research on Salesforce’s CRM offering. In fact, as Salesforce has grown larger by acquiring and absorbing smaller competitors and specific products, the organization has seen declining scores in many areas – enough to push Salesforce out of its spot in the Leader quadrant of the Nucleus CRM Value Matrix. Shockingly, 51% of those surveyed said they would replace Salesforce if they could. [Read Post](https://resource.nexj.com/blog/what-the-latest-research-report-on-salesforce-tells-us-about-financial-crm) - - - ## [Smart Wealth Managers Service Households, Not Individuals. Here’s How We Help](https://resource.nexj.com/blog/smart-wealth-managers-service-households-not-individuals.-heres-how-we-help) Wealth management is about trust. It is about giving an advisor control of your financial health and security and depending upon that advisor to make or recommend decisions that help you meet your financial goals. When we, as vendors, focus on features that give our products an edge, we always focus on how specific features can help advisors build more trust. This is what makes relationship hierarchies so important. In terms of technology, there are minor differences between relationship hierarchies for corporate and investment banking and wealth management. The big differentiator is the intent. Corporate and investment banks track multiple hierarchies for the same corporations, such as risk relationships versus legal relationships. This allows bankers to get a holistic view of what makes the most business sense for a client. Wealth management needs a single hierarchy because they focus on single households and extended households. So, how exactly do you make a hierarchy that specifically speaks to the needs of an advisor? [Read Post](https://resource.nexj.com/blog/smart-wealth-managers-service-households-not-individuals.-heres-how-we-help) Stay Informed ## subscribe **today** ![16](https://cdn2.hubspot.net/hub/5152923/hubfs/HP_Theme/images/16.jpg?width=3953&name=16.jpg "16") ![nexj-white](https://resource.nexj.com/hs-fs/hubfs/nexj-white.png?width=90&name=nexj-white.png "nexj-white") NexJ Systems, the pioneer of Intelligent Customer Management, is the trusted partner for CRM products by global financial services institutions due to their deep domain expertise, next-generation technology, strategic investment in innovation, and strong commitment to customer success. ## Industry Solutions - [CRM for Wealth Management](https://www.nexj.com/industry-solutions/wealth-management/) - [CRM for Private Banking](https://www.nexj.com/industry-solutions/private-banking/) - [CRM for Sales, Trading & Research](https://www.nexj.com/industry-solutions/sales-trading-and-research/) - [CRM for Commercial Banking](https://www.nexj.com/industry-solutions/commercial-banking/) - [CRM for Corporate Banking](https://www.nexj.com/industry-solutions/corporate-banking/) - [CRM for Insurance](https://www.nexj.com/industry-solutions/insurance/) ## Our Company - [About Us](https://www.nexj.com/company/about-nexj-systems/) - [Investor Relations](https://www.nexj.com/company/investor-relations/) - [Analyst Coverage](https://www.nexj.com/company/analyst-coverage/) - [Leadership](https://www.nexj.com/company/management-team-board-members/) - [Partners](https://www.nexj.com/company/partner-program/) - [Press Room](https://www.nexj.com/company/press-room/) ## Resource Center - [White Papers](https://www.nexj.com/resources/white-paper/) - [Analyst Reports](https://www.nexj.com/resources/industry-analyst-reports/) - [Brochures](https://www.nexj.com/resources/brochure/) - [Case Studies](https://www.nexj.com/resources/case-studies/) - [Videos](https://www.nexj.com/resources/video/) - [Webinars](https://www.nexj.com/resources/webinar/) ## Contact us [Info@nexj.com](mailto:Info@nexj.com) NexJ Systems Inc. 10 York Mills Road, Suite 700 Toronto, Ontario M2P 2G4 Canada P: +1 (416) 222-5611 F: +1 (416) 222-8623 - [Facebook](http://www.facebook.com) - [Twitter](http://www.twitter.com) - [Linkedin](http://www.linkedin.com) - [YouTube](https://www.youtube.com/user/nexjsystems/) #### Related CRM Topics for the Finance & Insurance Industry - [BPM Software](https://www.nexj.com/industry-solutions/topics/business-process-management-bpm-software/) - [Client Lifecycle Management](https://www.nexj.com/industry-solutions/topics/client-lifecycle-management/) - [Contact Centre CRM](https://www.nexj.com/industry-solutions/topics/contact-centre-crm-software/) - [Digital Engagement](https://www.nexj.com/industry-solutions/topics/digital-engagement/) - [Financial Advisor CRM](https://www.nexj.com/industry-solutions/topics/crm-for-financial-advisors/) - [Financial Services CRM](https://www.nexj.com/industry-solutions/topics/crm-for-financial-services/) - [Intelligent Customer Management](https://www.nexj.com/industry-solutions/intelligent-customer-management/) - [MiFID II Compliance](https://www.nexj.com/industry-solutions/topics/mifid-ii-compliance-for-wealth-management-and-private-banking/) - [Suitability & Appropriateness](https://www.nexj.com/industry-solutions/topics/suitability-and-appropriateness/) - [User Adoption for CRM](https://www.nexj.com/industry-solutions/topics/user-adoption-for-financial-services-crm/) Copyright © 2026 NexJ Systems Inc. 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