---
title: Fintech Helps Advisors to Serve Clients’ Best Interests
description: Long gone are the days of just brokering securities transactions, or even just offering investment recommendations. Successful advisors educate and support their clients in all financial matters and h
image: https://resource.nexj.com/hubfs/Fintech_Helps_Advisors_to_Serve_Clients_-Best_Interests-768x367.png
---

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[TOPIC // Wealth Management](https://resource.nexj.com/blog/tag/wealth-management)

# Fintech Helps Advisors to Serve Clients’ Best Interests

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For me, wealth management is more than just a target vertical that we serve at NexJ. It’s also my personal area of interest– not just from a fintech perspective, but also from a business and industry perspective. As part of that interest, I keep my own wealth advice training up-to-date with the Canadian Securities Institute (CSI). 

I noticed that their “[Wealth Management Essentials](https://www.csi.ca/student/en_ca/courses/csi/wme.xhtml)” course – a licensing-path course for wealth advisors in Canada – was updated at the end of last year. One the key things that it emphasizes in the first chapter on the industry is the ever-changing role of the advisor. Long gone are the days of just brokering securities transactions, or even just offering investment recommendations. Successful advisors educate and support their clients in all financial matters and help them use their financial tools through life’s transitions. While we don’t really have a fiduciary standard in Canada ([yet](http://business.financialpost.com/personal-finance/managing-wealth/canadian-regulators-propose-targeted-reforms-to-raise-standards-for-financial-advisers)), I’m impressed that CSI’s WME training really emphasizes this point about the role of the advisor. Being a good advisor means understanding your client, serving their best interests, and supporting them with the right team of experts – whatever their needs may be.

Cue the illuminating lightbulb in my technology-backgrounded brain! Actually following through on that requires a lot of information about the client, and then making use of that information in the right ways. From that, I immediately think of [CRM](https://www.nexj.com/products-solutions/customer-relationship-management-crm/) and BPM (or as I prefer to think of it, CPM), integrated into an advisor desktop (IAD).

Think about it – a system that guides me through gathering all the information I need to understand my clients. A system that intelligently summarizes that understanding, and pulls in integrated information like their portfolio, their financial plan and goals, and puts it all in context for me. A system that makes proactive suggestions to make sure I stay on top of changes and continue to drive a meaningful two-way relationship with my customer. A system that also gives me the right tools to interact with my customer on whatever channel they prefer. That’s fintech and that’s a solution that helps me deliver advice and support my clients in a way that meets their best interests. This goes beyond just a fiduciary standard.

 

**Tags:** [Wealth Management](https://resource.nexj.com/blog/tag/wealth-management)

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## Related Posts

<https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm>

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## [5 Things Not Working with Today’s Wealth Management CRM](https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm)

There are a lot of customer relationship management (CRM) solutions out there, including many by large and well-known companies, but that doesn’t mean it’s easy to find a solution that works for wealth management firms and the advisors working with them. In our experience, the opposite is true – when we talk with potential clients who are interested in the NexJ Integrated Advisor Desktop (IAD), what we hear is a lot about what doesn’t work for them.

[Read Post](https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm)

<https://resource.nexj.com/blog/wam22>

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## [Wealth Management Priorities Discussed in New York](https://resource.nexj.com/blog/wam22)

Having our finger on the pulse of the wealth management industry allows us to develop solutions that address the challenges firms, like yours, face. To that end, hearing from folks at firms like Charles Schwab, Merrill Lynch, Morgan Stanley, BNY Mellon and Raymond James among many others at the Aite Wealth and Asset Management Forum on November 9th provided valuable insights on the current challenges they face.

[Read Post](https://resource.nexj.com/blog/wam22)

<https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity>

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Until advisors can clone themselves, the only path to growth for them – and the firms for which they work – is to get more done in the same amount of time. Technology is part of the answer, but how that technology is applied is even more important.

[Read Post](https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity)

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#### Related CRM Topics for the Finance & Insurance Industry

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