--- title: Practical AI for Improved Client Engagement description: Artificial intelligence is becoming increasingly prevalent in our activities, and it's safe to say we interact with AI more than we know it. image: https://resource.nexj.com/hubfs/Assets/Images/2022.11.11.%20Practical%20AI%20for%20Improved%20Client%20Engagement%20-%20Featured%20ImageAdobeStock_497213424-1.jpeg --- [![nexj-white-blue](https://resource.nexj.com/hs-fs/hubfs/nexj-white-blue.png?width=140&name=nexj-white-blue.png "nexj-white-blue")](https://www.nexj.com) [Back to Corporate Website](https://www.nexj.com/) [TOPIC // Artificial Intelligence](https://resource.nexj.com/blog/tag/artificial-intelligence) # Practical AI for Improved Client Engagement - - - The acronym AI needs almost no explanation. Artificial intelligence is becoming increasingly prevalent in our daily activities, and it's safe to say we interact with AI several times a day without knowing it.   One of the most important uses of AI is for improved client/customer engagement. If you do online shopping today, an AI is in use that knows all of your past purchases, what you've browsed, and what to recommend next. Amazon's customers love the predictive element of AI and buy more as a result. We all love that Netflix email that says, "Watch this next."   ## **Client Engagement and Financial Firms** Large firms spend big on software development, with software developers making up a [quarter of Goldman Sach's workforce](https://www.cnbc.com/2018/04/30/computer-engineers-now-make-up-a-quarter-of-goldman-sachs-workforce.html). Firms are ever-focused on the quality of the client journey and fostering greater engagement as essential components of customer loyalty. The ideal process makes transactions stress-free and reaffirms the client's value with each touch.   With the complexity and volatility we have seen in markets these last few years, tremendous amounts of data are at the heart of every client transaction. Where a financial services professional would struggle to analyze all that data to provide smooth customer interaction, AI can access the data, understand it, and help make client services more comprehensive, efficient, and engaging.   ## **Engagement and Experience: What's the Difference?** While AI certainly enhances the customer service experience and helps delight your clients, client experience and engagement are not identical goals.   Customer experience is the client's overall perception of the business whenever there is an interaction with it, and it represents their emotional experience at that time.   Customer engagement is the focus on all actions of your clients. An evaluation of customer engagement asks questions like:   - How deeply are they engaging with the brand? - Are they adding more products to their investments? - Have they spread positive word of mouth?   Experience is a component of increasing customer engagement, the broad analysis that leads to the most tangible results.   Engaged clients are loyal and emotionally attached to your firm. They will invest more, refer new clients, and want to invest in new products.   ## **How AI Grows Engagement** AI allows companies to enable scalable, real-time, intelligent personalization for face-to-face and online interactions, which improves customer engagement. Distinct client segments and demographics are no longer determinants of who receives what services. All clients receive the highest level of service with hyper-specific recommendations, all pulled from what is best called "hyper-relevance."   The massive data points generated for each client are pulled out of their silos. Predictive analytics and machine learning utilize that data to craft a truly holistic view of each customer. Products are no longer offered to match a demographic or client's net worth but down to the level of the individual customer.   ## **Hyper-Personalization Grows Firms** Customers who feel a firm looks at them like a demographic segment don't feel as appreciated as clients treated as a segment of one. They stay with your firm, invest in more products, and are much more profitable.   Also, it doesn't hurt that you get to smile every time a client tells you how happy they are with your firm.   For more on how financial firms could benefit from implementing AI solutions effectively [check out this video.](https://www.nexj.com/resource-center/under-three-minutes-a-pragmatic-approach-to-ai/) **Tags:** [Artificial Intelligence](https://resource.nexj.com/blog/tag/artificial-intelligence), [client engagement](https://resource.nexj.com/blog/tag/client-engagement) Share: - - - PREVIOUS POST [Five Ways to Boost Your Advisor Productivity](https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png)](https://resource.nexj.com/blog) Next Post [Wealth Management Priorities Discussed in New York](https://resource.nexj.com/blog/wam22) Content Title Description ### Don't Miss Out Subscribe Today! ### Search Our Blog ### Categories - [Advisors (15)](https://resource.nexj.com/blog/tag/advisors) - [Artificial Intelligence (40)](https://resource.nexj.com/blog/tag/artificial-intelligence) - [Capital Markets (54)](https://resource.nexj.com/blog/tag/capital-markets) - [client engagement (3)](https://resource.nexj.com/blog/tag/client-engagement) - [client lifecycle management (1)](https://resource.nexj.com/blog/tag/client-lifecycle-management) - [client-focused reforms (1)](https://resource.nexj.com/blog/tag/client-focused-reforms) - [clm (1)](https://resource.nexj.com/blog/tag/clm) - [Commercial Banking (62)](https://resource.nexj.com/blog/tag/commercial-banking) - [Company News (3)](https://resource.nexj.com/blog/tag/company-news) - [Corporate Banking (65)](https://resource.nexj.com/blog/tag/corporate-banking) - [CRM (33)](https://resource.nexj.com/blog/tag/crm) - [Financial Services (1)](https://resource.nexj.com/blog/tag/financial-services) - [Gartner (1)](https://resource.nexj.com/blog/tag/gartner) - [IAD (11)](https://resource.nexj.com/blog/tag/iad) - [IBM (2)](https://resource.nexj.com/blog/tag/ibm) - [Increase Customer Loyalty (4)](https://resource.nexj.com/blog/tag/increase-customer-loyalty) - [Insurance (24)](https://resource.nexj.com/blog/tag/insurance) - [integrated advisor desktop (1)](https://resource.nexj.com/blog/tag/integrated-advisor-desktop) - [integration (3)](https://resource.nexj.com/blog/tag/integration) - [Optimize Processes (35)](https://resource.nexj.com/blog/tag/optimize-processes) - [Private Banking (60)](https://resource.nexj.com/blog/tag/private-banking) - [Retain Top Talent (1)](https://resource.nexj.com/blog/tag/retain-top-talent) - [robo-advisors (1)](https://resource.nexj.com/blog/tag/robo-advisors) - [Salesforce (1)](https://resource.nexj.com/blog/tag/salesforce) - [User Adoption (14)](https://resource.nexj.com/blog/tag/user-adoption) - [vertical cloud (2)](https://resource.nexj.com/blog/tag/vertical-cloud) - [Wealth Management (118)](https://resource.nexj.com/blog/tag/wealth-management) See all ### Popular Posts [The Dashboard for Everything a Financial Advisor Does: A Closer Look at NexJ’s Advisor Dashboard](https://resource.nexj.com/blog/the-dashboard-for-everything-a-financial-advisor-does-a-closer-look-at-nexjs-advisor-dashboard) [NexJ Systems Inc.](https://resource.nexj.com/blog/author/superadminsystems9) - Mar 25, 2022 [How Important Is A Concierge Service In Private Banking? An interview with Andrew Cant, VP, Financial Services Solutions](https://resource.nexj.com/blog/2020/01/27/how-important-is-a-concierge-service-in-private-banking-an-interview-with-andrew-cant-vp-financial-services-solutions) [NexJ Systems Inc.](https://resource.nexj.com/blog/author/superadminsystems9) - Jan 27, 2020 [Servicing the Client Across Their Journey](https://resource.nexj.com/blog/2017/03/14/servicing-the-customer-across-their-journey) [Adam Edmonds](https://resource.nexj.com/blog/author/adam-edmonds) - Mar 14, 2017 ## Related Posts - - - ## [Five Ways to Boost Your Advisor Productivity](https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity) Until advisors can clone themselves, the only path to growth for them – and the firms for which they work – is to get more done in the same amount of time. Technology is part of the answer, but how that technology is applied is even more important. [Read Post](https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity) - - - ## [Client Focused Reforms and the Impacts on Your Firm](https://resource.nexj.com/blog/client-focused-reforms-and-the-impacts-on-your-firm) With the implementation of the final half of the [CSA's Client-Focused Reforms](https://www.securities-administrators.ca/resources/client-focused-reforms/) on December 31, 2021, the wealth advisory industry has had to shift dramatically to adapt. Many requirements further constrain agents' time that could be used to build their books of business. Your advisors now need access to and provide much more information about investment products. "Know your product" and "know your client" require strict adherence from advisors to protect their careers and the interests and earnings of your firm. [Read Post](https://resource.nexj.com/blog/client-focused-reforms-and-the-impacts-on-your-firm) - - - ## [Dial Up Client Engagement to Succeed in Volatile Markets](https://resource.nexj.com/blog/dial-up-client-engagement-to-succeed-in-volatile-markets) It’s easy to imagine yourself to be quite the sailor when the sun is shining and the sea is calm – but when a storm blows in, many people who thought they could handle their own ship will decide maybe hiring a captain isn’t such a bad idea. [Read Post](https://resource.nexj.com/blog/dial-up-client-engagement-to-succeed-in-volatile-markets) Stay Informed ## subscribe **today** ![16](https://cdn2.hubspot.net/hub/5152923/hubfs/HP_Theme/images/16.jpg?width=3953&name=16.jpg "16") ![nexj-white](https://resource.nexj.com/hs-fs/hubfs/nexj-white.png?width=90&name=nexj-white.png "nexj-white") NexJ Systems, the pioneer of Intelligent Customer Management, is the trusted partner for CRM products by global financial services institutions due to their deep domain expertise, next-generation technology, strategic investment in innovation, and strong commitment to customer success. ## Industry Solutions - [CRM for Wealth Management](https://www.nexj.com/industry-solutions/wealth-management/) - [CRM for Private Banking](https://www.nexj.com/industry-solutions/private-banking/) - [CRM for Sales, Trading & Research](https://www.nexj.com/industry-solutions/sales-trading-and-research/) - [CRM for Commercial Banking](https://www.nexj.com/industry-solutions/commercial-banking/) - [CRM for Corporate Banking](https://www.nexj.com/industry-solutions/corporate-banking/) - [CRM for Insurance](https://www.nexj.com/industry-solutions/insurance/) ## Our Company - [About Us](https://www.nexj.com/company/about-nexj-systems/) - [Investor Relations](https://www.nexj.com/company/investor-relations/) - [Analyst Coverage](https://www.nexj.com/company/analyst-coverage/) - [Leadership](https://www.nexj.com/company/management-team-board-members/) - [Partners](https://www.nexj.com/company/partner-program/) - [Press Room](https://www.nexj.com/company/press-room/) ## Resource Center - [White Papers](https://www.nexj.com/resources/white-paper/) - [Analyst Reports](https://www.nexj.com/resources/industry-analyst-reports/) - [Brochures](https://www.nexj.com/resources/brochure/) - [Case Studies](https://www.nexj.com/resources/case-studies/) - [Videos](https://www.nexj.com/resources/video/) - [Webinars](https://www.nexj.com/resources/webinar/) ## Contact us [Info@nexj.com](mailto:Info@nexj.com) NexJ Systems Inc. 10 York Mills Road, Suite 700 Toronto, Ontario M2P 2G4 Canada P: +1 (416) 222-5611 F: +1 (416) 222-8623 - [Facebook](http://www.facebook.com) - [Twitter](http://www.twitter.com) - [Linkedin](http://www.linkedin.com) - [YouTube](https://www.youtube.com/user/nexjsystems/) #### Related CRM Topics for the Finance & Insurance Industry - [BPM Software](https://www.nexj.com/industry-solutions/topics/business-process-management-bpm-software/) - [Client Lifecycle Management](https://www.nexj.com/industry-solutions/topics/client-lifecycle-management/) - [Contact Centre CRM](https://www.nexj.com/industry-solutions/topics/contact-centre-crm-software/) - [Digital Engagement](https://www.nexj.com/industry-solutions/topics/digital-engagement/) - [Financial Advisor CRM](https://www.nexj.com/industry-solutions/topics/crm-for-financial-advisors/) - [Financial Services CRM](https://www.nexj.com/industry-solutions/topics/crm-for-financial-services/) - [Intelligent Customer Management](https://www.nexj.com/industry-solutions/intelligent-customer-management/) - [MiFID II Compliance](https://www.nexj.com/industry-solutions/topics/mifid-ii-compliance-for-wealth-management-and-private-banking/) - [Suitability & Appropriateness](https://www.nexj.com/industry-solutions/topics/suitability-and-appropriateness/) - [User Adoption for CRM](https://www.nexj.com/industry-solutions/topics/user-adoption-for-financial-services-crm/) Copyright © 2026 NexJ Systems Inc. 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