--- title: CRM Can Address Challenges Faced By Advisors In A Post-Pandemic World. Here’s How description: Today, advisors who don’t have access to a consolidated view of their customers, are like fighter pilots flying with a faulty engine. image: https://resource.nexj.com/hubfs/advisors-post-pandemic.jpg --- [![nexj-white-blue](https://resource.nexj.com/hs-fs/hubfs/nexj-white-blue.png?width=140&name=nexj-white-blue.png "nexj-white-blue")](https://www.nexj.com) [Back to Corporate Website](https://www.nexj.com/) [TOPIC // CRM](https://resource.nexj.com/blog/tag/crm) # CRM Can Address Challenges Faced By Advisors In A Post-Pandemic World. Here’s How - - - **Advisors in financial services firms work with more and more data over time.** The tools at their disposal allow them to treat this data in all kinds of ways, but their success depends wholly upon how this leads to actionable and intelligent insights. Today, advisors who don’t have access to a consolidated view of their customers, are like fighter pilots flying with a faulty engine. They have products and systems working at cross-purposes and juggle between them constantly to try and service customers. The result is often far from pretty and will only become more challenging in a post-pandemic world of more touchpoints and vastly increased volumes of data. ## Understanding How Advisors Spend Their Time Studies show that advisors access [CRM](https://www.nexj.com/resource-center/using-crm-as-the-core-of-an-advisor-workstation/) more frequently than any other application, making it their most valuable resource. It stands to reason, then, that this should be the core of their workstation. To acknowledge that advisors spend more time on CRM than on financial planning, account aggregation, or research and analytics, is to recognize that the intelligent use of CRM can help firms offer genuine value to customers. A truly integrated CRM product can deliver on a firm’s real-time data requirements, offer a superior user experience, and drive high user adoption rates. It can also leverage the power of [Artificial Intelligence](https://www.nexj.com/resource-center/ai-powered-digital-engagement/) and analytics to help strengthen trusted relationships, and grow assets under management. ## The Need To Service Customers Better NexJ has successfully implemented CRM for 75% of wirehouses including Wells Fargo, UBS, and RBC, making it the core of their advisors’ workstations rather than standalone solutions. Interestingly, studies show that advisors at Wirehouses are twice as likely to say their CRM exceeds expectations, which is possible only when they successfully integrate it. Customer demands and expectations continue to evolve, and the need for relevant content and helpful interactions is only set to rise in the aftermath of the pandemic when a sense of uncertainty will be higher than ever. This has prompted many firms to re-evaluate their approach to [building CRM](https://www.nexj.com/resource-center/build-or-buy-advantages-of-going-with-an-established-crm-solution/), pivoting to solutions that allow their advisors to service customers better. In the years to come, effective experiences will only be possible when firms understand that customers are always connected. The nature of customer journeys will change, along with how firms approach digital transformation, to prevent a loss of market share. The only thing that matters, more than ever, is high engagement with customers. This encourages customers to try new products or services, become ambassadors for firms, and ultimately spend more. ## Business Is About Relationships Anxiety is a fallout of the pandemic that financial services firms will have to contend with, and will have an impact on how advisors interact with customers. As face-to-face interactions are dropped in favour of contactless meetings and remote networking, there will also be a rise in the deployment of collaborative tools and products for departments to function better, all of which will be driven by how firms approach digital transformation. Advisors will need to address this anxiety from customers, offering them reassurance with the help of actionable advice backed by the intelligent parsing of data. This will have implications for the nature of all relationships between advisors and customers, making the need for empathy more pronounced. Firms can generate this empathy by showing their customers how well they understand them, offering them personalized products and services, and being able to do this in a manner best suited to a customer’s needs, wants, and touchpoints of choice. An [Integrated Advisor Workstation](https://www.nexj.com/resource-center/using-crm-as-the-core-of-an-advisor-workstation/) makes this easier by offering a unified view of all customer information. NexJ’s [Comprehensive Customer View](https://www.nexj.com/resource-center/comprehensive-customer-view-for-wealth-management-and-private-banking/) provides advisors with a 360° view of their contacts, in an easy-to-view and navigable format. It allows advisors to create a single point of truth by consolidating information across company-wide sources, which is then shared across all lines of business. Seamless integration between advisor tools eliminates duplicate data entry while ensuring that context is passed between applications. NexJ has always believed that business is about relationships, be it our 30,000 users with Wells Fargo in the US or 60 users with Credit Suisse in Mexico. To find out about how we are helping firms across our diverse, geographically dispersed client base gear up for tomorrow, get in touch with us today. **Tags:** [CRM](https://resource.nexj.com/blog/tag/crm), [Advisors](https://resource.nexj.com/blog/tag/advisors) Share: - - - PREVIOUS POST [Technical Communicators at NexJ Systems Foster A Symphony of Collaboration](https://resource.nexj.com/blog/technical-communicators-at-nexj-systems-foster-a-symphony-of-collaboration) [![](https://cdn2.hubspot.net/hubfs/5152923/Creative_Theme/image/chevron.png)](https://resource.nexj.com/blog) Next Post [Here’s Why An Integrated Workstation Is More Important Than Ever](https://resource.nexj.com/blog/heres-why-an-integrated-workstation-is-more-important-than-ever) Content Title Description ### Don't Miss Out Subscribe Today! ### Search Our Blog ### Categories - [Advisors (15)](https://resource.nexj.com/blog/tag/advisors) - [Artificial Intelligence (40)](https://resource.nexj.com/blog/tag/artificial-intelligence) - [Capital Markets (54)](https://resource.nexj.com/blog/tag/capital-markets) - [client engagement (3)](https://resource.nexj.com/blog/tag/client-engagement) - [client lifecycle management (1)](https://resource.nexj.com/blog/tag/client-lifecycle-management) - [client-focused reforms (1)](https://resource.nexj.com/blog/tag/client-focused-reforms) - [clm (1)](https://resource.nexj.com/blog/tag/clm) - [Commercial Banking (62)](https://resource.nexj.com/blog/tag/commercial-banking) - [Company News (3)](https://resource.nexj.com/blog/tag/company-news) - [Corporate Banking (65)](https://resource.nexj.com/blog/tag/corporate-banking) - [CRM (33)](https://resource.nexj.com/blog/tag/crm) - [Financial Services (1)](https://resource.nexj.com/blog/tag/financial-services) - [Gartner (1)](https://resource.nexj.com/blog/tag/gartner) - [IAD (11)](https://resource.nexj.com/blog/tag/iad) - [IBM (2)](https://resource.nexj.com/blog/tag/ibm) - [Increase Customer Loyalty (4)](https://resource.nexj.com/blog/tag/increase-customer-loyalty) - [Insurance (24)](https://resource.nexj.com/blog/tag/insurance) - [integrated advisor desktop (1)](https://resource.nexj.com/blog/tag/integrated-advisor-desktop) - [integration (3)](https://resource.nexj.com/blog/tag/integration) - [Optimize Processes (35)](https://resource.nexj.com/blog/tag/optimize-processes) - [Private Banking (60)](https://resource.nexj.com/blog/tag/private-banking) - [Retain Top Talent (1)](https://resource.nexj.com/blog/tag/retain-top-talent) - [robo-advisors (1)](https://resource.nexj.com/blog/tag/robo-advisors) - [Salesforce (1)](https://resource.nexj.com/blog/tag/salesforce) - [User Adoption (14)](https://resource.nexj.com/blog/tag/user-adoption) - [vertical cloud (2)](https://resource.nexj.com/blog/tag/vertical-cloud) - [Wealth Management (118)](https://resource.nexj.com/blog/tag/wealth-management) See all ### Popular Posts [The Dashboard for Everything a Financial Advisor Does: A Closer Look at NexJ’s Advisor Dashboard](https://resource.nexj.com/blog/the-dashboard-for-everything-a-financial-advisor-does-a-closer-look-at-nexjs-advisor-dashboard) [NexJ Systems Inc.](https://resource.nexj.com/blog/author/superadminsystems9) - Mar 25, 2022 [How Important Is A Concierge Service In Private Banking? An interview with Andrew Cant, VP, Financial Services Solutions](https://resource.nexj.com/blog/2020/01/27/how-important-is-a-concierge-service-in-private-banking-an-interview-with-andrew-cant-vp-financial-services-solutions) [NexJ Systems Inc.](https://resource.nexj.com/blog/author/superadminsystems9) - Jan 27, 2020 [Servicing the Client Across Their Journey](https://resource.nexj.com/blog/2017/03/14/servicing-the-customer-across-their-journey) [Adam Edmonds](https://resource.nexj.com/blog/author/adam-edmonds) - Mar 14, 2017 ## Related Posts - - - ## [5 Things Not Working with Today’s Wealth Management CRM](https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm) There are a lot of customer relationship management (CRM) solutions out there, including many by large and well-known companies, but that doesn’t mean it’s easy to find a solution that works for wealth management firms and the advisors working with them. In our experience, the opposite is true – when we talk with potential clients who are interested in the NexJ Integrated Advisor Desktop (IAD), what we hear is a lot about what doesn’t work for them. [Read Post](https://resource.nexj.com/blog/5-things-not-working-with-todays-wealth-management-crm) - - - ## [Five Ways to Boost Your Advisor Productivity](https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity) Until advisors can clone themselves, the only path to growth for them – and the firms for which they work – is to get more done in the same amount of time. Technology is part of the answer, but how that technology is applied is even more important. [Read Post](https://resource.nexj.com/blog/five-ways-to-boost-your-advisor-productivity) - - - ## [Dial Up Client Engagement to Succeed in Volatile Markets](https://resource.nexj.com/blog/dial-up-client-engagement-to-succeed-in-volatile-markets) It’s easy to imagine yourself to be quite the sailor when the sun is shining and the sea is calm – but when a storm blows in, many people who thought they could handle their own ship will decide maybe hiring a captain isn’t such a bad idea. [Read Post](https://resource.nexj.com/blog/dial-up-client-engagement-to-succeed-in-volatile-markets) Stay Informed ## subscribe **today** ![16](https://cdn2.hubspot.net/hub/5152923/hubfs/HP_Theme/images/16.jpg?width=3953&name=16.jpg "16") ![nexj-white](https://resource.nexj.com/hs-fs/hubfs/nexj-white.png?width=90&name=nexj-white.png "nexj-white") NexJ Systems, the pioneer of Intelligent Customer Management, is the trusted partner for CRM products by global financial services institutions due to their deep domain expertise, next-generation technology, strategic investment in innovation, and strong commitment to customer success. ## Industry Solutions - [CRM for Wealth Management](https://www.nexj.com/industry-solutions/wealth-management/) - [CRM for Private Banking](https://www.nexj.com/industry-solutions/private-banking/) - [CRM for Sales, Trading & Research](https://www.nexj.com/industry-solutions/sales-trading-and-research/) - [CRM for Commercial Banking](https://www.nexj.com/industry-solutions/commercial-banking/) - [CRM for Corporate Banking](https://www.nexj.com/industry-solutions/corporate-banking/) - [CRM for Insurance](https://www.nexj.com/industry-solutions/insurance/) ## Our Company - [About Us](https://www.nexj.com/company/about-nexj-systems/) - [Investor Relations](https://www.nexj.com/company/investor-relations/) - [Analyst Coverage](https://www.nexj.com/company/analyst-coverage/) - [Leadership](https://www.nexj.com/company/management-team-board-members/) - [Partners](https://www.nexj.com/company/partner-program/) - [Press Room](https://www.nexj.com/company/press-room/) ## Resource Center - [White Papers](https://www.nexj.com/resources/white-paper/) - [Analyst Reports](https://www.nexj.com/resources/industry-analyst-reports/) - [Brochures](https://www.nexj.com/resources/brochure/) - [Case Studies](https://www.nexj.com/resources/case-studies/) - [Videos](https://www.nexj.com/resources/video/) - [Webinars](https://www.nexj.com/resources/webinar/) ## Contact us [Info@nexj.com](mailto:Info@nexj.com) NexJ Systems Inc. 10 York Mills Road, Suite 700 Toronto, Ontario M2P 2G4 Canada P: +1 (416) 222-5611 F: +1 (416) 222-8623 - [Facebook](http://www.facebook.com) - [Twitter](http://www.twitter.com) - [Linkedin](http://www.linkedin.com) - [YouTube](https://www.youtube.com/user/nexjsystems/) #### Related CRM Topics for the Finance & Insurance Industry - [BPM Software](https://www.nexj.com/industry-solutions/topics/business-process-management-bpm-software/) - [Client Lifecycle Management](https://www.nexj.com/industry-solutions/topics/client-lifecycle-management/) - [Contact Centre CRM](https://www.nexj.com/industry-solutions/topics/contact-centre-crm-software/) - [Digital Engagement](https://www.nexj.com/industry-solutions/topics/digital-engagement/) - [Financial Advisor CRM](https://www.nexj.com/industry-solutions/topics/crm-for-financial-advisors/) - [Financial Services CRM](https://www.nexj.com/industry-solutions/topics/crm-for-financial-services/) - [Intelligent Customer Management](https://www.nexj.com/industry-solutions/intelligent-customer-management/) - [MiFID II Compliance](https://www.nexj.com/industry-solutions/topics/mifid-ii-compliance-for-wealth-management-and-private-banking/) - [Suitability & Appropriateness](https://www.nexj.com/industry-solutions/topics/suitability-and-appropriateness/) - [User Adoption for CRM](https://www.nexj.com/industry-solutions/topics/user-adoption-for-financial-services-crm/) Copyright © 2026 NexJ Systems Inc. All Rights Reserved. ![](https://ws.zoominfo.com/pixel/JhhNmN2VoGY4qqP29rjm) ![](https://dc.ads.linkedin.com/collect/?pid=205626&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "NexJ Systems Inc.", "url" : "https://resource.nexj.com/blog/author/superadminsystems9" }, "dateModified" : "2021-02-11T21:31:09.030Z", "datePublished" : "2020-11-11T21:30:00.000Z", "headline" : "CRM Can Address Challenges Faced By Advisors In A Post-Pandemic World. Here’s How", "image" : [ "https://resource.nexj.com/hubfs/advisors-post-pandemic.jpg" ], "mainEntityOfPage" : { "@id" : "https://resource.nexj.com/blog/crm-can-address-challenges-faced-by-advisors-in-a-post-pandemic-world.-heres-how", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://resource.nexj.com/hubfs/nexj.png" }, "name" : "NexJ Systems Inc." } } ```