Successful Advisors Service the Household, Not the Individual. Here’s How We Help.

Wealth management is all about trust. It is about giving an advisor control of your financial health and security and depending upon that advisor to make or recommend decisions that help you meet your financial goals. When we, as CRM vendors, focus on features that give our products an edge, we always focus on how specific features can help advisors build more trust. This is what makes relationship hierarchies so important.

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NexJ’s Integrated Advisor Desktop Is Key to RBC's Success

Recently, Investment Executive (IE) released their 2020 Brokerage Report Card in which RBC had the highest net promoter score of all the large bank-owned investment firms.  IE creates the report card by surveying advisors from each firm.  Why did RBC score so well? Because they provide the best tools to help advisors focus on client engagement and deal with rapidly changing regulations. In 2020, RBC scored the highest in the "Technology tools & advisors desktop" category.  They also scored highest for support in dealing with changing regulations.

It starts with an integrated advisor experience

RBC is one of the world’s ten largest wealth managers, serving clients with a full suite of banking, investment, trust, and other wealth management solutions.  In 2011, they were seeking a best-of-breed integrated desktop for their Wealth Management operations, one that would enable them to attract and retain top talent. The solution needed to increase advisor productivity; deliver a comprehensive view of clients and households; enable best practices across the organization; and drive user adoption. It needed to integrate to existing financial accounts, portfolio management, entitlements, telephony, email, calendar solutions, account opening systems, and security systems.  They chose NexJ's Integrated Advisor Desktop and have continued on a 10-year journey, focusing on advisor needs and making continual improvements.

NexJ is a strategic partner for RBC

RBC chose NexJ to join them on this journey not only because of our deep domain experience in wealth management, our vertical-specific capabilities, or the technology that allows firms to integrate with any system,but because we engage with our customers as a strategic partner.  This was critical to RBC because of their strong strategic focus on their advisor's success.  They needed a partner, and not just a vendor, to feel their pain and share in their success.

The proof of RBC's strategic focus on advisors is in the numbers; their advisors ranked them the highest in the IE Report Card for strategic focus of all the large banked-owned investment firms.

Wirehouses also use NexJ to support their strategic initiatives

RBC isn't the only firm that relies on NexJ to help keep a strategic focus on advisors.  Aite also discovered that advisors at wirehouses are twice as likely as any other segment of the market to say that their CRM exceeds their expectations. The reason for this is integration into workflow as part of the advisor desktop. Three of the four wirehouses chose NexJ to be the heart of their advisor experience: UBS, Wells Fargo, and Morgan Stanley.

Successful firms understand the value of a strategic focus on advisors, which begins with an integrated advisor experience.  To learn more, check out this presentation in which Matt Bogart, Vice President of Marketing for NexJ Systems, explains how to create a successful advisor workstation.

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Forget Happiness; Success Is the Key to Keeping Your Customers.

"Coming together is a beginning; keeping together is progress; working together is success." – Henry Ford

You’ll often hear the adage “You’re the team that has to make customers happy” when you’re a part of the customer experience department. While keeping happy customers is obviously a goal, this is not how we would describe the role of the department. A focus on an abstract sentiment like “happiness” deflects attention from the more crucial challenge for a Customer Success Manager – making sure customers stay customers.

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Leaders in the Field: NexJ Receives XCelent Award for Technology

To deliver optimal value to our customers, NexJ leverages our vast experience in deploying our software at the most recognized financial services firms in the world, our strict focus on addressing the specific business needs of the sub-vertical markets within financial services and our fervent passion for innovation. But as a vendor of technology in a very competitive market, we cannot rest on our laurels…

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Hyper-Personalization Is Key to a Firm’s Success. Here’s How We Make It an Effortless Experience.

Many firms claim they offer a “Netflix” like approach to their clients, but do they have the tools in place to create a seamlessly personalized experience?

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Scaling Down to Scale Up Using Kong’s API Gateway

At NexJ, the pioneer of intelligent customer management with client engagement products designed for the financial services industry, we sought to capture the full addressable market by breaking down the monolith and going API-first. At the core, many organizations choose to shift this direction for scalability and connectivity, but the value-add can be exponential. Here is a deeper dive into our implementation journey with Kong.

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NexJ Drives End-to-End Connectivity With Kong to Scale CRM Solutions

In a recent presentation at Destination: Scale, I gave an inside look into how NexJ, the pioneer of intelligent customer management with client engagement products designed for the financial services industry, expanded our customer base utilizing modern architecture focused on scalability and connectivity.

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At RBC, an Advisor's Success Starts with an Integrated Advisor Desktop

Recently, Investment Executive (IE) released their 2020 Brokerage Report Card in which RBC had the highest net promoter score of all the large bank-owned investment firms.  IE creates the report card by surveying advisors from each firm.  Why did RBC score so well? Because they provide the best tools to help advisors focus on client engagement and deal with rapidly changing regulations. In 2020, RBC scored the highest in the "Technology tools & advisors desktop" category.  They also scored highest for support in dealing with changing regulations.

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Invested Users Are The Key To Maximizing User Adoption: Part Three Of Our Series On Best Practices

How are you maximizing your CRM adoption initiatives?

In our last blog I discussed NexJ’s second set of three best practices for user adoption, and why Planning, Partnering, and Encouraging leadership are crucial steps in the process of engaging your users with your CRM. Today, I’d like to discuss the last three of the 9 best practices for user adoption, which are Engaging, Offering, and Measuring.

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Invested Users Are The Key To Maximizing User Adoption: Part Two Of Our Series On Best Practices

A high adoption rate is critical to the success of any CRM initiative.

In our last post, I discussed NexJ’s first three best practices of user adoption, and why developing, analysing, and aligning are crucial steps in the process of engaging your users with your CRM. Today, I’d like to discuss the next three of the 9 best practices for user adoption, which are Planning, Partnering, and Encouraging.

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NexJ Is The Only CRM On IBM Cloud For Financial Services. Here’s What That Means.

In 2019, NexJ chose the IBM Cloud to host its CRM and Nudge-AI products. Soon after, in July 2020, we became a founding partner on the IBM Cloud for Financial Services.

There are several reasons why this partnership makes for a strong value proposition, starting with the fact that financial services firms stand at the threshold of a post-pandemic world. They face challenges that can be better addressed by a vertical-specific product, coupled with a cloud offering designed to address requirements ranging from regulatory compliance and security to resiliency.

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Invested Users Are The Key To Maximizing User Adoption: Part One Of Our Series On Best Practices

Leverage your technology investment with a sound user adoption strategy.

It is possible to have extremely high quantitative results without having high user adoption because users can log into your CRM system without actually using it.

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