Salesforce, for example, always manages to make us smile. Last year, the question posed by its co-CEO after his company acquired MuleSoft for $6.5 billion was: “…this is integration software, what does that have to do with CRM?”

Data migration involves a change in storage and database or application, which is what makes it a potentially complicated process. This is why we, at NexJ Systems, adopt industry best practices while managing migrations from legacy systems, using our extensive tooling and significant experience with client data encompassing a varying degree of size and scope.

Today, firms have access to information at an unprecedented level and must contend with a highly regulated industry as well as the commodification of products and services. For a CRM solution like NexJ, this represents a challenge as well as a great deal of opportunity, because more information about a customer is a powerful tool when used effectively.

When users spend a great deal of time collecting onboarding data, the drain on a user’s time means they have less time to spend on revenue-generating activities. When data is housed solely in an onboarding solution, the information that can’t be shared between systems is lost for processes performed outside of the onboarding software.