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Intelligent Customer Management in Wealth Management

The power of AI at scale

In my previous blog, I introduced the concept of Intelligent Customer Management that we discussed at NexJ Client Day. Many of our Wealth Management and Private Banking customers were eager to discuss how it could explicitly apply to them. 

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Deciphering Vendor Speak, Part 1: ‘Better Understand Customers’

Whether you’re shopping for customer relationship management, customer engagement, business process management, or a customer insights platform, you’re bound to come across similar vendor promises. “We’ll help you better understand customers. Improve the customer experience. Increase productivity.”

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Fintech Needs in Wealth Management

Today I’m boarding a plane heading to fabulous Las Vegas, Nevada.

It’s not my first time in the “City of Sin”, in fact I’ve lost track of how many times I’ve been, but this trip is different. Tomorrow morning the Gartner Application Strategies & Solutions Summit 2017 #GartnerAPPS begins. These shows are always incredibly insightful.

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Wealth 2.0: Robots, Hybrids, and AI, OH MY!

It was a pleasure to attend the inaugural Wealth 2.0 conference in Canary Wharf, London, UK last week. The two-day event brought together industry leaders from some of the top wealth management firms including Barclays, BNP Paribas, Schroeders, Northern Trust, Rabobank and many more as well as robos like Wealthsimple, Nutmeg and PensionBee. Of course, innovators like NexJ such as SwissQuant and Addativ were there too.

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It’s All About the Customer

I know, I know… I’m always talking about how it’s the age of the customer and how everything revolves around the customer. Guess what? I don’t just talk about it, I live by it too. Last week, it was my privilege to host our 2017 Client Day here in Toronto. We were joined by senior business and IT leaders from many of our customers from across the globe, across the country, and down the street. 

In: Insurance
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Omni-channel to Omni-digital: The New Normal

PwC's 2017 Digital Banking Consumer Survey summary, "(Don't) take it to the bank: What customers want in the digital age," proposes a new segment of consumers they've called "omni-digital." They define omni-digital customers as those who "don't use physical channels like branches or call centers to interact with their financial institutions." 

In: Insurance
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Strengthen the Advisor-Customer Relationship with Meaningful Non-Financial Touches

I’ve spoken in the past about integrated desktops and the value they bring to advisors and the firm. In essence, the integrated desktop brings together all the information and applications an advisor uses into a single workspace.

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AI in CRM for Wealth Management: Sizzle or Steak?

I’m a consistent conference goer. I go to learn about and discuss all things wealthTech, and every year we see the bandwagon steer towards the same trends. This year especially – though certainly true of the last few years – we seem to have latched on to artificial intelligence (AI) and machine learning (ML). I see demos of some really cool technology. 

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AI & Your Competitive Edge in a Changing Marketplace

In our last post, we looked at the Artificial Intelligence (AI) platforms that banks are using to drive their digital initiatives. Now, we come to the central question that banks are faced with: “We have a great brand. How do we grow revenue? And can we increase customer loyalty while doing it?”. 

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Will Your AI Strategy Deliver Revenue & Increase Share of Wallet?

As consumers, we use AI platforms every day. Google uses AI to auto-complete your searches. Amazon builds personalized product recommendations based on the things you’ve bought in the past. Did you enjoy House of Cards on Netflix? Give it a 4 star rating and AI will suggest similar content that you’re bound to enjoy.

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Digital Content Part III: Converting Social Posts

This is the third and final post in my series on Digital Content. In the first post, we discussed how your advisors can build a personalized professional brand using NexJ Digital Engagement and Artificial Intelligence. In the second post, we discussed using the same AI tools to deliver personalized touches to your existing clients.

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CRM Adoption Starts with Integration

For a person to use something, they almost always have to believe they have something to gain. For a CRM system, that means that a person should get more information out than they put in. After all, if all you have access to is the information you entered, what’s the point?

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Digital Content Part II: Customer Engagement

In my previous blog, I discussed the importance of using content to create a personal brand on social media. To recap, NexJ Digital Engagement uses Artificial Intelligence to match articles from public news and internal sources to a profile that is unique to each financial advisor or banker. 

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Insights from In|Vest 2017

This year’s conference was jam-packed full of content. Billed as the event for following innovation in wealth management, this year’s incarnation did not fail to deliver on that. NexJ was among twenty 8-minute “Disrupt Demos” presented this year. It was a great way to get a lightning tour of the industry’s latest and greatest.

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Millennials Are The Future of Wealth Management. Are You Ready to Meet Their Needs?

The wealth management customer base is changing – both in behavior and age. Baby Boomers are shifting from growth to protection strategies or passing their wealth on to younger generations.

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Digital Content Part I: Creating a Strong, Unique Personal Brand

Digital brands are important. In the digital age, customers do research on their financial decisions before they even contact the bank. They Google, talk to friends and colleagues on social networks, and look at the websites for both the institutions and the advisors themselves. When it comes to financial decisions, they are looking for someone they can trust and who will be a partner, not just a vendor. Your institution and your bankers themselves must communicate a unique perspective that makes them stand out from the crowd before the client reaches out directly.

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Transforming a Contact Center into a Customer Engagement Center

In my recent blog, Customer-Centric Digital Transformation, I discussed the strategy for ensuring the customer is at the center of digital transformation. Today, I’d like to discuss one particular channel, the Contact Center. 

In: Insurance
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Customer-Centric Digital Transformation

For some, it’s about reducing costs by modernizing the back office.  For others, it’s about leveraging disruptors within their enterprise.  For NexJ, it’s all about the customer.In the age of the customer, the customer is in control of their journey.  They dictate how and when they will interact with the firm.  

In: Insurance
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